When the legendary pack maker moved a few blocks from our cozy office, nestled in the tree lined streets of downtown, we knew we just had to work with them. After a few weeks of getting to know each other, Gregory not only hired us to fulfill their multiple interactive needs, but the not-so-small task of completely re-defining their brand platform. Starting with a concise brand position and tagline, we created a new style guide including logo treatments, a color palette and art direction for all photo and video assets. We also developed a new product launch strategy involving print ads, product video and banner design. This, culminating with a brand new website, social content campaign, and localized CMS, was more than enough to keep us busy. Not bad, considering we had only 3 months to pull it off — cartoon life that is.