Pathfinders Game
Pathfinders Game
CLIENT California Community Colleges
TYPE Website
INDUSTRY Education
LAUNCHED Aug 2008
THE PURPOSE: Creating fun and addicting flash games is one of BKWLD's guilty pleasures. And when the game has a great sweepstakes to back it up, it's always a surefire success. So to continue the theme of our "Who Do You Want to Be" campaign for the California Community College Association, BKWLD developed a simple platform jumping game called Pathfinders. THE PLAN: The object of the game is to climb the 'mountain of life' while collecting icons for points and answering trivia questions for more chances at winning the great prizes. We also developed an intuitive 'team' creation process, urging players to invite their friends to play, to create more opportunities for prizes and to spread the fun. THE OUTCOME: During its first week alone, the game was played over 12,000 times and continues to grow.