Microsoft Techxploration
Microsoft Techxploration
CLIENT Wexley School for Girls / Microsoft
TYPE Website
INDUSTRY Tech
LAUNCHED Aug 2008
THE PURPOSE: So Microsoft has all these great products that interact with each other, but no one seems to know to what depths they do. Creative boutique, Wexley School for Girls, came to us to help create an interactive experience that would showcase these super features. But simply explaining wouldn't be enough. We needed to capture the user in a way that would cause them to delve deeper... THE PLAN: We developed a surreal underwater experience that bring the products to life through a hilarious script and VO, ridiculous illustrations, a tasty use of 3D and After Effects, all within a Flash microsite. THE OUTCOME: An immersive and engaging piece of interactive that meets business objectives while entertaining all the while. In addition to meeting our client's needs, we also go to appease our own by embarking on an uber collaborative adventure between the agency, and many members of our own team. Those rides are the best.