The Work
Kelty
CLIENT Kelty
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Jan 2007
Kelty's wide range of outdoor products needed a new home that reflected its commitment to quality and innovation. BKWLD was presented with the problem of creating a link between the hardcore outdoor enthusiasts and the casual weekend warriors - both important segments of Kelty's diverse user base. To complete this task, BKWLD infused the site with a "lifestyle flair" that spoke to the active families, to the rock climber with young kids who still considered himself to be an enthusiast, and also to the diehard outdoorsman. Coupled with full-motion video, clear and concise searches, and custom content management systems, the Kelty site becomes as dynamic as the customer base that drives it.
Corbin Bleu
CLIENT Disney
TYPE Website
INDUSTRY Entertainment
LAUNCHED Apr 2007
Corbin Bleu is an American actor, model, dancer, and singer. He trusted BKWLD to design and develop a website that pours out fun and excitement, much like himself and his areas of expertise.
E-40
CLIENT Warner Brothers Records
TYPE Website
INDUSTRY Entertainment
LAUNCHED Jan 2006
Earl Stevens best known by his stage name E-40, is a Bay Area rapper and the king of Hyphy. And you know he had to go bukwild on his new site. And we did.
Foghat
CLIENT Foghat
TYPE Website
INDUSTRY Entertainment
LAUNCHED Feb 2005
Foghat is an English rock band that formed in the 1970s. Their music is "blues-rock", dominated by electric & electric slide guitar, and the band achieved five gold records. We were asked to develop a comprehensive site that celebrated their success.
Foo Fighters
CLIENT Foo Fighters
TYPE Website
INDUSTRY Entertainment
LAUNCHED Jun 2005
American rock band formed by musician Dave Grohl in 1995. The group is named after a secret military operation during World War II which researched UFOs ("Foo" being the slang term for a UFO). We developed their website to coincide with the release of "In Your Honor".
Ice T
CLIENT IceT
TYPE Website
INDUSTRY Entertainment
LAUNCHED Aug 2006
Ice-T, and nickname O.G. (Original Gangsta) is a rapper, rock musician, author, former United States Army soldier, and actor. We worked directly with Ice to develop a website that outlined his all-around success. We were lucky enough to sit with Ice in his NYC apt to help concept what would become his career website. That moment definitely made the Top 10, heck Top 3 BKWLD moments.
J Records
CLIENT J Records
TYPE Website
INDUSTRY Entertainment
LAUNCHED Oct 2007
J Records is an American record label, owned and operated by Sony BMG, and is distributed through the RCA Records Group. J Records holds a dear place in our heart as they were the first Entertainment client to give us a shot. We worked closely with J Records to deliver a website that gave the user a comprehensive look at their offerings.
The Wreckers
CLIENT Warner Brothers Records
TYPE Website
INDUSTRY Entertainment
LAUNCHED Mar 2006
Stand Still, Look Pretty was released in May 2006. It made the top five on the country music albums chart in the United States, also making the top twenty on the Billboard 200....Oh yeah thewreckers.com earned us an FWA as well being a Webby Awards Official Honoree. YEAH!
AMCI Reporting
CLIENT AMCI
TYPE Web Applications
INDUSTRY Advertising
LAUNCHED May 2007
A reporting to track various statistics for AMCI direct to consumer marketing events.
California Family Fitness
CLIENT California Family Fitness
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Jan 2007
BKWLD created the website for this family oriented fitness club chain. The site features a class calendar, detailed list of location amenities, and a full featured, multi-tiered content management system that allows administrative staff to update content specific to their functional areas. California Family Fitness's goal is to make fitness fun and easy. BKWLD created their website to parallel those values.
Scion Drive Tour '07
CLIENT AMCI
TYPE Website
INDUSTRY Automotive
LAUNCHED Jun 2008
CAMPAIGN Scion Drive Tour
AMCI, the leading company in automotive marketing, asked us capture the Scion lifestyle to help complement their cross-country tour. The site features an interactive map of 3 different legs of the tour as well as a custom ringtone center where users can mash their own beats. Cool cars. Cool site. Enough said.
Corsa Collections
CLIENT Corsa
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Sep 2007
A website featuring an online store for renown boutique specializing in designer handbags. Besides a full featured order processing system, the site also has a custom designed content management system that allows the client to publish press releases, events and more. We dig the event reminder email subscription tool-tip that allows sends you a friendly email reminder to special events.
E-ssentials
CLIENT J Records
TYPE Web Applications
INDUSTRY Entertainment
LAUNCHED Aug 2007
A web application that allows the RMG music group to promote artists, projects, and singles to radio stations, based on various demographics and track campaign results.
Toyota Tundra
CLIENT AMCI
TYPE Website
INDUSTRY Automotive
LAUNCHED Mar 2007
Toyota introduced the all-new Tundra and we introduced the all new website for it's promotional tour. BKWLD gave the site an aesthetic that a true truck driver could appreciate. Complete with a zip code search and schedules to match events at various locations across the country, the site features dynamic video and photo testimonials at all of its locations.
St. John's Parish Day School
CLIENT St. John's Parish Day School
TYPE Website
INDUSTRY Education
LAUNCHED Oct 2007
A private school in Maryland, St. John's needed an efficient way of communicating with parents and board members. This site features extensive calendaring, blogging and photo gallery features, designed to promote parental involvement. A custom content management system provides tiered access to administrators. Bonus points for individual teacher blogs and galleries!
Mering Carson and Associates
CLIENT Mering Carson and Associates
TYPE Website
INDUSTRY Advertising
LAUNCHED Sep 2004
Based out of Sacramento, California, Mering Carson is California's leading advertising agency. With clients like Disney, Pebble Beach and Lake Tahoe, not to mention the State of California, it's no wonder they're dubbed as California's agency--literally. They are friends. We love them. We hope they love us.
California State Fair Game
CLIENT California State Fair
TYPE Viral Marketing
INDUSTRY Entertainment
LAUNCHED Jul 2007
CAMPAIGN Fun Never Grows Old
Grab your corndog and let's go! Buk concepted and designed this fun little game from scratch for the Cal State Fair and it was a huge success. Purely from word-of-mouth alone, just days after its launch, it was garnering over 1,000 unique visits a day. Even now that the fair has come and gone, it still sees a nice crop of daily visits. Can you get the high score?
AMCI
CLIENT AMCI
TYPE Website
INDUSTRY Automotive
LAUNCHED Mar 2008
AMCI is the worlds' leader in automotive marketing. For more than 25 years, AMCI has been partnering with only the best. Partnering with BKWLD was no exception.
Mia Sable
CLIENT Mia Sable
TYPE Website
INDUSTRY Entertainment
LAUNCHED Jul 2007
The beautiful independent artist deserved a site that was as beautiful and textured as her music. We fully illustrated, designed and developed the site.
Wet Paint Please Touch
CLIENT Wet Paint
TYPE Viral Marketing
INDUSTRY Tech
LAUNCHED Oct 2006
BKWLD teamed up with the fine folks at Creature, Seattle to create an art masterpiece in the form of WetPaint. Users are able share their creative juices with one another, using painting tools, then pass it along to for a collaborative effort. Once final, pieces are added to the gallery.
Shakira
CLIENT SonyBMG
TYPE Website
INDUSTRY Entertainment
LAUNCHED May 2007
Shakira is the highest-selling Colombian artist of all time, having sold more than 50 million albums worldwide came back to BKWLD for a follow up to the Fijación Oral Vol. 1 website we did for her in 2005.
The Beach Boys
CLIENT Capitol Music Group
TYPE Website
INDUSTRY Entertainment
LAUNCHED Mar 2006
Now here is a client name that we love to drop whenever given half a chance. No seriously, call us to talk about work and i bet we brag about this. We worked with the infamous Capitol Records to develop this website that hopefully visually conveys how it feels to listen to a Beach Boys Records.
Carrie Underwood
CLIENT J Records
TYPE Website
INDUSTRY Entertainment
LAUNCHED Nov 2005
BKWLD has had the exquisite opportunity of designing and developing websites with 4 of the 6 American Idol winners. Carrie was one of our favorites...and undoubtedly the cutest!
Busta Rhymes
CLIENT Interscope
TYPE Website
INDUSTRY Entertainment
LAUNCHED Jun 2006
The Big Bang is the seventh studio album from American rapper, Busta Rhymes, which was released on June 13, 2006. The album is his first release under Dr. Dre's Aftermath Entertainment record label. He made the music, we made the site.
HBO Hoilday Dominator
CLIENT Venebles Bell & Partners
TYPE Viral Marketing
INDUSTRY Advertising
LAUNCHED Nov 2006
CAMPAIGN Dominate the Holidays
We designed and developed the 06 holiday website for HBO under the watchful eye of the big ad folks at VBP. We make lots of sites to sell prodcuts we dont necessarily care about....but can you really argue with Sopranos, Entourage, and Curb?! Not sure what else we would do with the other half of our day without them.
Backstreet Boys
CLIENT Backstreet Boys
TYPE Website
INDUSTRY Entertainment
LAUNCHED Nov 2007
Having sold over 100 million albums worldwide, The Backstreet Boys needed a new interactive partner. They selected BKWLD in the summer of 2007 to be part of the "Unbreakable" team. Here you can view the temp site we have developed...with a big immersive experience coming soon!
Bongo
CLIENT Bongo
TYPE Website
INDUSTRY Advertising
LAUNCHED Nov 2003
Bongo
Nat King Cole
CLIENT Nat King Cole
TYPE Website
INDUSTRY Entertainment
LAUNCHED May 2006
Nat King Cole
Ruben Studdard
CLIENT Ruben Studdard
TYPE Website
INDUSTRY Entertainment
LAUNCHED Oct 2007
Artist website for American Idol winner Ruben Studdard.
VisitCalifornia.com
CLIENT California Travel and Tourism Commission
TYPE Website
INDUSTRY Travel & Tourism
LAUNCHED Dec 2006
For the official travel and tourism site for the state of California, BKWLD was tasked with providing a user experience that not only matched the lively and vibrant California vibe, but was also full of rich and robust information. The solution was to develop a clean and simple user interface that was peppered with style, wonderful photos and intriguing travel itineraries and tips from locals. The interactive photo mosaics are especially worth noting since they give every single page of the site a variable and different experience on each visit. Additionally, via an elegant and powerful content management system developed by BKWLD, the CTTC had the ability to empower their team to create content to help populate the site chock full of goodies. Practically every photo and word of copy on the entire site was accessible via this robust back end, ensuring that the CTTC always had control of their site, and always had the flexibility to keep content fresh and fun.
California Raisins
CLIENT California Raisins
TYPE Website
INDUSTRY Food Service
LAUNCHED Sep 2006
We worked with the California Raisins Marketing Board to develop a comprehensive website targeted at both the consumer, and the trade industry.
Thalia
CLIENT Thalia
TYPE Website
INDUSTRY Entertainment
LAUNCHED Nov 2007
Latin mega-star, Thalia, came to us to create a world as big as hers. We felt the multi-faceted actress, singer, composer, fashion designer, model y mas was just way too big for one, so we gave her many. Each section is a tribute to all of Thalia's favorite things. Users can navigate through her lands and experience her worlds through her eyes only. Featuring a custom CMS and a bi-lingual option. You just have to experience it to believe it.
Drop Dead Gorgeous
CLIENT Drop Dead Gorgeous
TYPE Website
INDUSTRY Entertainment
LAUNCHED Oct 2007
Drop Dead Gorgeous....drop dead creepy.
Fathead
CLIENT Fathead
TYPE Viral Marketing
INDUSTRY Entertainment
LAUNCHED Dec 2006
A viral site for sports enthusiasts, enthusiastic enough to put giant stickers on their wall of their favorite sports player, cheerleader or Wookie. We developed a full flash site in conjunction with a skinned bulletin, and each drew content and worked together. Like a team! Like teamwork! Like sports! Give the finger football a go too.
Visit California Snow
CLIENT California Travel and Tourism Commission
TYPE Website
INDUSTRY Travel & Tourism
LAUNCHED Nov 2006
Everyone knows California has some of the most amazing beaches in the world, but perhaps the crown jewel of California's outdoor world is Lake Tahoe and the incredible snow and mountains it provides. To help strengthen and educate consumers of this fact, BKWLD developed fun and engaging snow oriented websites, harnessing the laid back vibe of boarding in Cali. This idea was executed through wildly successful viral games and applications that included loads of user generated content through photo submissions, rider soundtracks and video editing. Like with most of our clients, we extended the website's vibe into a successful online web campaign complete with normal and flash banners.
Disney
CLIENT Disney
TYPE Viral Marketing
INDUSTRY Travel & Tourism
LAUNCHED Sep 2003
Developed for Disneyland Meetings to communicate what fun and creative Disneyland can be for your next corporate event.... Still one of our favorites!
Sunrise Mall
CLIENT Mering Carson and Associates
TYPE Viral Marketing
INDUSTRY Retail / Cons. Goods
LAUNCHED Nov 2005
Sunrise Mall's website for their mall walking campaign.
Pebble Beach Meetings
CLIENT Pebble Beach
TYPE Website
INDUSTRY Travel & Tourism
LAUNCHED Nov 2006
We developed this website to attract and educate their corporate clients interested in hosting special events on this grounds.
Pride City Guide
CLIENT Pride City Guide
TYPE Website
INDUSTRY Travel & Tourism
LAUNCHED Feb 2007
Pride City Guide is a comprehensive guide to travel spots for the gay and lesbian community. We assisted in developing their identity, and website.
Lake Tahoe Visitors Authority
CLIENT Lake Tahoe Visitors Authority
TYPE Viral Marketing
INDUSTRY Travel & Tourism
LAUNCHED Dec 2007
I know for me the paparazzi are quite an annoyance, especially when playing golf with my pal Kevin Nealon and Clint Eastwood. This was a viral game we developed for our friends over at Mering Carson to promote the Celebrity Golf Tourny up in Tahoe. We dressed our up our very own creative director Jeff Toll to play the part of the "Golfer" and a few of us are snappin those cameras. Hit those ballz!
Go Mall Walking Game
CLIENT Mering Carson and Associates
TYPE Viral Marketing
INDUSTRY Entertainment
LAUNCHED Oct 2007
Second to actually walking around the mall, the best way to burn some calories is to use those digits to get moving around the mall. So do it, and cruise by Pretzel TIme and Hallmark as you play another super fun game by Buk.
Kids Be Green
CLIENT Ogilvy
TYPE Website
INDUSTRY Education
LAUNCHED Nov 2007
Working closely with Ogilvy in Sacramento, we not only created a fun and simple game for kids to play and learn about recycling, but also helped rebrand the California Integrated Waste Management Board's mascots into three of the most fun and hip bottle, bag and light bulbs you have ever seen. Since we love creating games so much, be on the lookout for our new massive multiplayer online role playing game "World of Recycle-craft".* *You never know, it could happen.
Windows Live - Operation Smile
CLIENT Microsoft
TYPE Viral Marketing
INDUSTRY Advertising
LAUNCHED Nov 2007
Working closely with Microsoft and Wexley School for Girls, we helped create an interactive map and website to showcase the wonderful smiles people were sharing in honor of the charity Operation Smiles. In little over two weeks, the site already had garnered over a quarter million smiles viewed and continues to grow each day. Additionally, we worked with Firstborn and Digital Kitchen to create Flash photo kiosks at events in New York City and Los Angeles, that snapped people's smiles on the ground, and sent them to the website.
Dragon Optical
CLIENT Dragon
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Mar 2008
Working closely with the team from Dragon, we helped them concept the idea of using source material from the good ol' days of educational videos (think "Red Asphalt") and archival footage, to help launch their spring line of gear. Besides doing the complete design and build of this flash site, we also produced the Glare Kills video that is the keystone of the campaign.
Who Do U Want 2B
CLIENT California Community Colleges
TYPE Website
INDUSTRY Education
LAUNCHED Mar 2008
To help the California Department of Education and California Community Colleges spread the message of how vital and important Community College and career technical education is to the state, we created the "Who Do U Want 2B" campaign with local advertising heavyweights Runyon, Saltzman and Einhorn. We created the design direction for the entire campaign, as well as the underlying message of "No one ever told me I could make a living off this" that looked to empower students into realizing that they could do what they love, and get paid to do it (like we do everyday at Buk!). We also shot and produced the testimonial videos ourselves, in the beginning of what will be a huge amount of content made with real students, for students.
Plumcard
CLIENT American Express
TYPE Website
INDUSTRY Advertising
LAUNCHED Jun 2008
Implementing the interactive arm of Crispin, Porter + Bogusky's campaign for American Express' Plum Card, we built out their vision for a small and easy to use flash site. Users are able to see the sort of cache that comes from being a card member, by interacting and flipping real cards, from real members.
Tailsmack
CLIENT Captain D's
TYPE Website
INDUSTRY Food Service
LAUNCHED Jun 2008
Working with Goodness MFG we designed and built a flash site that asks our users to take their relationships to the next level...by uploading the face of their friends and enemies, to give them a big, fat tailsmack. The site archived and catalogued all sent smacks, and through and easy to use back end, Goodness was able to choose weekly winners for the "Smack of the Week". So grab a JPG and send one to a friend before they smack you first.
Alicia Keys
CLIENT J Records
TYPE Website
INDUSTRY Advertising
LAUNCHED Oct 2005
When nine-time Grammy Award winner, Alicia Keys, went Unplugged for her fans, BKWLD went Unplugged for Alicia. Re-creating the stage of her performance, the site features drop down functionalities, putting the user right in the crowd overlooking the set.
Kenny Chesney
CLIENT Music Today
TYPE Website
INDUSTRY Entertainment
LAUNCHED Jun 2008
We sat down with Kenny Chesney and combined his three favorite P's: Poets, Pirates, and Pwebsites. Ok, so that last one is a made up word, but we did put together a pretty sweet website. Point your browser to his page and preview a site containing power and performance paired with playfulness and purity.
A Diamond is Forever.
CLIENT J. Walter Thompson
TYPE Website
INDUSTRY Advertising
LAUNCHED Jan 2008
Because a Diamond is Forever, advertising giant, J. Walter Thompson came to web development giant, BKWLD(that's us) to make an EPK as elegant, classic and timeless as their client. To promote the 2008 Academy Awards, the design team put together a classic mini site adorned with the hottest celebrities wearing the hottest swag a diamond has to offer. Users may download any slide desired as well as every piece of bling featured on the site. Pretty, shiny diamonds deserves only a pretty shiny site.
Katie Neil
CLIENT Katie Neil
TYPE Website
INDUSTRY Entertainment
LAUNCHED Sep 2005
You may not have heard of Katie Neil yet, but you will. In 2005, the up and coming pop artist came to BKWLD to create a site as fun, flirty and fearless as she. The result? Well, take a look for yourself. What can we say? Often imitated, never duplicated.
Mohawk Lounge
CLIENT 2k Sports
TYPE Website
INDUSTRY Entertainment
LAUNCHED Oct 2007
Mohawk x BKWLD? A perfect pairing! Recently voted Best Bar in the U.S. by Esquire Magazine, The Mohawk Lounge are easily the Kings of the music scene in Austin, TX. The Mohawk crew challenged us to make a site worthy of their supreme reign. Featuring interactive calendars for their separate stages, blogs and highlights of their venue. We rolled out the red carpet and proudly introduced a royally, bad ass site.
Suretone Records
CLIENT Suretone Records
TYPE Website
INDUSTRY Entertainment
LAUNCHED Mar 2008
As a joint venture among top notch record executive, Jordan Schur and Interscope Records (a division of the world's leading music company, Universal Music Group), Suretone Records has an exemplary list of artists such as Angels and Airwaves, Headway, and the Pink Spiders. They approached BKWLD to create a multifaceted, user-based site with a southern California, beachy vibe. Let's just say that Suretone had a strong vision, and all of our hard work has paid off!
Valentine's Day in Vegas!
CLIENT Rebel Org.
TYPE Website
INDUSTRY Advertising
LAUNCHED Feb 2008
In this 4 phased viral site, BKWLD and Rebel Org. teamed up to create a website promoting a Dr Pepper sponsored "Valentine's in Vegas" party. The site included live video feeds of the event, countdown to the event, several RSS feeds, Custom ecards, and post event highlights.
Scion Drive Tour '08
CLIENT Scion
TYPE Website
INDUSTRY Automotive
LAUNCHED Jun 2008
CAMPAIGN Scion Drive Tour
Looking for a one of a kind x-PERIENCE? So was Scion! That’s why BKWLD and Scion came together for a second to create the Scion Drive Tour 08. Scion decided to have some of their top vehicles tour the United States in a one of a kind cross-country event. For those individuals who are 21 years old or older they now have the chance to test drive some of the years hottest cars. Don’t take our word for it, check out the website and find out when the Drive Tour will be in your state! Maybe you’ll find out what moves you.
New Kids On The Block
CLIENT New Kids On The Block
TYPE Website
INDUSTRY Entertainment
LAUNCHED Jun 2008
Naturally when the New Kids decided to revamp their image they commissioned BKWLD to create a one of a kind interactive site because lets be honest we’ve got “The Right Stuff”! After over a decade the New Kids have adapted a familiar sound and a new vibe. BKWLD has made it easy to catch up with the guys of NKOTB. Follow news items, tour dates, blogs, and much more at nkotb.com. And remember this isn’t your typical “boy band” they’re men now and have definitely been around the block more than once.
Downtown Disney
CLIENT Disney
TYPE Website
INDUSTRY Entertainment
LAUNCHED May 2008
Disneyland just got a whole lot sweeter and here at headquarters we think you’ll agree that it was only fitting that Disney went BKWLD. If shopping, dinning, and adventure sounds like time well spent, then don’t forget to check out Downtown Disney! Disney has created a magical place for live entertainment, diverse cuisine and an alluring ambiance. Who wouldn’t want to dabble in the ideal adult playground?! If you can’t be in Southern California BKWLD has created an experience that is almost as good as the real thing.
Soundwave 360
CLIENT Soundwave 360
TYPE Website
INDUSTRY Tech
LAUNCHED May 2008
Just when you thought surround sound was reserved for home theater systems Soundwave 360 flies under the radar and creates a pair of high tech headphones that mimics how we hear sound in nature. The listener hears a sphere of 360 degrees of sound thats richer than any stereo system. Here at BKWLD we think thats pretty awesome. Thats why we jumped at the chance to make a one of a kind web site for a one of a kind product.
Toyota Tundra Prove It
CLIENT Toyota
TYPE Website
INDUSTRY Automotive
LAUNCHED May 2008
Toyota asked their Tundra drives one simple question in this ad campaign. “Does it have the guts”? One thing is for sure BKWLD didn’t think twice when asked to create this unique interactive site. If you’re willing to put the all new 2007 Toyota Tundra to the test...Prove it!
WWE Rocker
CLIENT WWE
TYPE Website
INDUSTRY Entertainment
LAUNCHED May 2008
Are you ready to rock out with the heavy weights? WWE teamed up with BKWLD to create an interactive game with music by everyone's favorite wrestlers. A truly gritty, chair-smashin' rock experience.
Gavin Rossdale
CLIENT Azoff Music Management
TYPE Website
INDUSTRY Entertainment
LAUNCHED Aug 2008
Gavin wanted a site that reflected a sense of freedom and captured the essence of his more mature sound. We think we accomplished our goal and we are pretty excited with how this site turned out. Not to mention Gavin doesn't look too bad himself!
Circle One Marketing
CLIENT Circle One Marketing
TYPE Website
INDUSTRY Advertising
LAUNCHED Jun 2008
For a company that is exceptionally innovative and creative, BKWLD needed to construct a site that would compliment Circle One's amazing marketing genius. So we designed a clean, easy to navigate site to showcase all of Circle One's well known clientele.
The Naked Brothers Band
CLIENT Columbia Records
TYPE Website
INDUSTRY Entertainment
LAUNCHED Aug 2008
Into word games? Us too! That's why we were psyched to develop a mad-libs game for one of Nickelodeon's hit televisions shows -The Naked Brothers Band. Using some green screen action, the site allows you to interact with the guys and make your own special story to send to friends.
2K Sports
CLIENT 2k Sports
TYPE Website
INDUSTRY Entertainment
LAUNCHED Aug 2008
THE PURPOSE: Completely re-hauling a brand's website from scratch is never an easy undertaking, and in the case of 2K Sports, it was a labor of love. Not surprisingly, there's a good number of gamers at Buk, so we had a fun time rebranding and redesigning 2K's online presence. THE PLAN: From the dynamic feature set on the homepage, to some pretty intense CSS, Javascript and Papervision, the cool factor of these additions is only rivaled by the site's deep and easy to use back end. Virtually every piece of content on the site is handled by it, empowering 2K's team to keep the site updated and fresh. THE OUTCOME: 2K continues to be a leader in technology, as its website garners thousand and thousands of unique visitors each day, making it the definitive place for everything 2K.
Dragon Alliance
CLIENT Dragon
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Aug 2008
THE PURPOSE: Dragon is an eyewear and clothing brand with a tradition in action sports that is as relevant and deep as their iconic logo. We had the unique opportunity to help them rebrand and reposition themselves as a global player in the sunglasses and goggles game, still maintaining their deep surf/skate/snow roots, while also appealing to anyone with a flair for what is fresh, due to Dragon's hip and aggressive new styles. THE PLAN: With such a varied, wide and global audience, the website had to be able to give the American visitor as well as the Japanese (Australian, French, etc.) user an experience that felt tailored and specialized just for them. And of course, like with any retail website, also sell product! So for Dragon, we built the site's overall design aesthetic to be more 'template feeling', and created a powerful back end CMS (dubbed the "Dragon OS") that allows them to easily create product lines, design feature systems and develop vivid backgrounds for each global entity, that with just the click of a mouse, can change the entire tone and feeling of the site.
Dragon OS
CLIENT Dragon
TYPE Web Applications
INDUSTRY Retail / Cons. Goods
LAUNCHED Aug 2008
THE PURPOSE: We love a good 3rd party application, but nothing can beat something we build from scratch with love and tailor-made for a client. Such is the case with the Dragon OS that we developed for the eyewear and clothing company Dragon. Dragon needed a website that allowed them to add product, news, features and a whole host of other editable content, but also be able to specialize this content on a global scale. For instance, they needed to have an "Australian" version of the site, that would give Australian visitors athletes, news, products etc. specific to Australia. Similarly, this approach had to be on the Japanese, European, Latin American etc. versions of the site, while still giving the Dragon HQ based in North America, control over everyone. THE PLAN: Therefore, we created a system for them that allows Dragon HQ to create regional user accounts, empowering their team members to keep their site fresh and relevant. The OS is easy to use, intuitive, and also comes with a fully illustrated operations manual (i.e. anyone can use it!) Additionally, the OS gives Dragon the power to change virtually everything on their site from the backgrounds on every page, to the product information, to the athlete bios and so on.
Pathfinders Game
CLIENT California Community Colleges
TYPE Website
INDUSTRY Education
LAUNCHED Aug 2008
THE PURPOSE: Creating fun and addicting flash games is one of BKWLD's guilty pleasures. And when the game has a great sweepstakes to back it up, it's always a surefire success. So to continue the theme of our "Who Do You Want to Be" campaign for the California Community College Association, BKWLD developed a simple platform jumping game called Pathfinders. THE PLAN: The object of the game is to climb the 'mountain of life' while collecting icons for points and answering trivia questions for more chances at winning the great prizes. We also developed an intuitive 'team' creation process, urging players to invite their friends to play, to create more opportunities for prizes and to spread the fun. THE OUTCOME: During its first week alone, the game was played over 12,000 times and continues to grow.
Microsoft Techxploration
CLIENT Wexley School for Girls / Microsoft
TYPE Website
INDUSTRY Tech
LAUNCHED Aug 2008
THE PURPOSE: So Microsoft has all these great products that interact with each other, but no one seems to know to what depths they do. Creative boutique, Wexley School for Girls, came to us to help create an interactive experience that would showcase these super features. But simply explaining wouldn't be enough. We needed to capture the user in a way that would cause them to delve deeper... THE PLAN: We developed a surreal underwater experience that bring the products to life through a hilarious script and VO, ridiculous illustrations, a tasty use of 3D and After Effects, all within a Flash microsite. THE OUTCOME: An immersive and engaging piece of interactive that meets business objectives while entertaining all the while. In addition to meeting our client's needs, we also go to appease our own by embarking on an uber collaborative adventure between the agency, and many members of our own team. Those rides are the best.
Red Ledge
CLIENT Red Ledge
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Aug 2008
THE PURPOSE: Emerging outdoor company, Red Ledge, came to BKWLD to create a user-friendly website that would reinvent their brand and showcase their quality and affordable clothing. THE PLAN: We decided to differentiate Red Ledge by poking fun at the ridiculous "extreme" nature of some of their competitors messages. We developed a series of flash panel animations that take the user through a quest of reality to non-reality, relaying the message that “Itʼs just a F&%$ing jacket”. Most likely you will not be wearing it to the Alaskan Ididorod but in everyday life instead. THE OUTCOME: An enticing and witty site that shows the world that outdoor clothing can be worn for everyday life and not just to battle the African wilderness.