While busy working away on creative for Gregory’s 2009 product launches, and in desperate need of some seriously great photos, we needed to find someone who shared our vision and could deliver the exact imagery we needed. Enter über talented photographer Tim Kemple. We spent the last week hopping around Northern California with Tim and an incredible group of talent including the amazing climbing machine Joe Kinder. From Grass Lake in Tahoe to Bolinas and the Bay, Tim captured an amazing set of photos we literally cannot wait to unveil.

While working on website concepts for our good friends at Sacramento ad agency MeringCarson. We started playing with concepts based on a line from their mission statement; “Think ‘Till It Hurts”. One of the ideas that kept sticking with us was to actually take the statement quite literally and show the staff of MeringCarson beat up and injured. After doing some rough comps I remembered a great set of images from photographer Nicolai Howalt titled Kid Boxers. The series of images documents children in their early teens before and after a boxing match. The images are extremely compelling and served as a huge inspiration for beating up our agency friends.

While working on all of the post production on the images it turns out it’s much harder to beat someone up in Photoshop than with your fists. There is an extremely fine line between making someone look beat up versus someone ready to go Trick or Treating on Halloween.