5 June 2011
Buk U – Year 2
Over the last couple years we have had the opportunity to speak to various classes and programs full of folks enamored with the sort of work we get to do, and clients we get to do it for. What’s funny is that we are always beside ourselves and left slightly confused with how enamored they are.
Just about this time every year, I get several emails from local, national, and some international folks looking for a summer internship. And for the last nine we did not offer anything. The truth is we never saw the value, for them at least, in having a handful of young people running errands, and handling miscellaneous to-do’s. Nor did we believe we had the time to really offer the hopeful lot what they might be looking for. But that was then, and this is now…
This is now our 2nd year providing an alternative kind of program. One not for the faint of heart, lazy, or half-assed. If you are looking for an internship that sends you on coffee runs, or where most of your time is spent on your own Facebook page, this isn’t for you. If you are looking to get a first-hand, and hands-on perspective into what and how it all really goes down, this is for you. It will be fast-paced, stressful, fun, exhilarating, you will want to pull your hair out, you will want to dance in circles.
WHAT YOU WILL LEARN
Over the course of six weeks, a select group of six interns will be fully immersed in one fast (normal in the real world) paced project. You will be a part of client management, pitching ideas, and complete digital strategy including web, mobile, social and experiential…as well as all of the production headaches and home runs that we get to experience in a full day here at the Buk. All of this will be done for of a real BKWLD client and if your work makes the cut, the client loves it, your work may even be used in the real world.
WHO WE ARE LOOKING FOR
We are looking for a small group of dedicated and hard-working people. We have no age limits, experience requirements, or education minimums. However, we are looking for people with an inherent interest in marketing, design, and digital (duh). The right candidates will be interested in careers as producers, creative directors, technical directors, art directors, developers and storytellers. We expect this group to take it serious. 100% attendance, attention, and effort is required.
THE CALENDAR
In a nutshell, the weeks will look a little like this:
Week 1 – Immersion
- Introduction
- What is the process
- Client introduction
- Product discovery
Week 2 – Conception & Planning
- Story boards
- IA / Wireframes
- Revisions & Approvals
Week 3 – 5 – Production!
Week 6 – Case Study
- Document strategic analytics
- Write & submit case study
INTERESTED?
Sound good, want to see if you make the cut? Head over to bkwld.com/u to take the next step.
