Buk Life

JEFF
TOLL

CREATIVE DIRECTOR

Jeff is BKWLD's 'creative conscious' - his drive and desire for great work makes each of us strive to make every project our best. His leadership is integral, but Jeff is equally adept at sitting in front of Photoshop and rocking out an amazing design. Just don’t try to get his attention when he gets in the zone.  You’ll be waiting a while.

5 June 2009

Adobe’s Dweezlbug

adobe_bkwld

As of lately I’ve really been meaning to explore Photoshop CS4’s 3D tools. After researching the programs new native 3D tools, they seem to be much more powerful than I had initially imagined. I also was really impressed with Adobe’s latest promotional site “Meet Dweezlbug” where artists Genevieve Gauckler and Erick Natzke created a beautiful creature using the suites new tools. The site features a brief breakdown on all the tools and techinques used such as the new native 3D tools, adjustments, 3D layers and also a bunch of new flash tools and techinques.

I love it all!

Enjoy!

Tags: ,
1 Jeff Toll,Creative Director

June 5th, 2009 at 03:08 PM
Posted By: Jeff Toll in Design

4 June 2009

Tim Kemple

gregory

While busy working away on creative for Gregory’s 2009 product launches, and in desperate need of some seriously great photos, we needed to find someone who shared our vision and could deliver the exact imagery we needed. Enter über talented photographer Tim Kemple. We spent the last week hopping around Northern California with Tim and an incredible group of talent including the amazing climbing machine Joe Kinder. From Grass Lake in Tahoe to Bolinas and the Bay, Tim captured an amazing set of photos we literally cannot wait to unveil.

1 Jeff Toll,Creative Director

June 4th, 2009 at 12:18 PM
Posted By: Jeff Toll in Design

4 April 2008

Helvetica

helvetica_bkwld

http://www.helveticafilm.com/

Highly highly recommended.

Amazing documentary! It will make any designer feel respected and powerful once again!
It almost felt like I was in a therapy session while watching this.

In a nutshell it’s about the origin of the font, the original font haus and the modernism movement vs. today’s contemporary designers who have a strong use of typography such as D.Carson and the S.Stagmister. Basically typography rules vs. no typography rules.

Vic’s and I were having a discussion the other day about what makes Davis Carson so special and after watching the film I had more respect for him, Raygun and Mario. Stephan Stagmister is also one of those guy’s that was questionable to me before watching this. His big “fuck you” attitude to the modernist movement is very interesting during the film. On a side note, Dan Yomanz (buk freelancer) just recently met him in person at one of his lectures and said he was a really nice and approachable guy. I was waiting for Ben’s idol, Hillman Curtis to appear but no dice, I sorta figured he’d be on this documentry by default.

If I had to choose a side “moderism or contemporary typography” I could be swayed either way. I have always felt there’s a time and place for all uses of typography and if you have the respect and understanding of both, it’s fair game.


Don’t miss this link:

http://www.hillmancurtis.com/hc_web/film_video/source/fof/sagmeister08.php

I’d recommend this book for school projects Vic’s. I love it.
http://www.miltonglaser.com/
http://www.amazon.com/Design-Dissent-Socially-Politically-Graphics/dp/1592533078/ref=pd_sim_b_img_2/104-9065744-0143904

1 Jeff Toll,Creative Director

April 4th, 2008 at 10:13 AM
Posted By: Jeff Toll in Design