Best Buy has just launched Twelpforce. The service allows for Twitter users to converse with Best Buy specialists on anything from selecting the best video game console to instructions on charging their new camera.

It’s refreshing to see a brand like Best Buy allow such an open dialogue with their customers and at the same time embrace a technology like Twitter in such a broad way. The new broadcast spots perfectly sum up the concept, conceived by our friends over at Crispin Porter + Bogusky.